Gbemi A. Abudu is the Vice President, Sales & Marketing at ANAP Business Jets Limited (ANAP Jets), a private jet operator that specializes in fractional ownership and aircraft management in Lagos, Nigeria.
She is a global marketing professional with extensive experience in luxury brand management, marketing and business intelligence, market entry, and retail management primarily in North America, Africa, and the Middle East. Her career has afforded her the opportunity to work as an international marketer for some of the most reputable companies and government in the world, where she developed a holistic understanding of the global business environment and a sound understanding of brand stewardship.
Prior to joining ANAP Jets, she served as Head, Retail Operations and Marketing at Polo Luxury where she utilized her rich marketing experience and luxury consumer insights to help launch Polo Avenue, the company’s fashion subsidiary. She was charged with the development of the brand including positioning, advertising & communication, digital marketing as well as promotion and partnerships. Furthermore, she oversaw the day-to-day operations of the retail stores and played a role in the acquisition of additional luxury brands to the company’s portfolio.
She began her career in the luxury industry after business school with Louis Vuitton North America (LVNA), where she was part of a management program that grooms high potential individuals through rotational assignments in different business units i.e. retail management, retail operations, visual merchandising and retail marketing. While at LVNA, she was part of the team that opened the largest Louis Vuitton store in North America located in City Center, Las Vegas. Apart from her experience with luxury companies, she has also worked for the Jordan Investment Board (the arm of the Hashemite Kingdom of Jordan that focuses on investment promotion), Clorox, White & Case LLP, and Walt Disney Company.
Gbemi holds a Masters in Business Administration (MBA) in Global Marketing from Thunderbird School of Global Management. She received a Bachelor’s degree in Marketing and Public Relations from University of Wyoming in Laramie, Wyoming. Her other interest include adventure traveling, reading, running, and hiking.